The Messick Marketing Blog
Expert insights on content marketing, social media, video, and everything in between. No fluff. Just what works.
Before a patient calls, they have already read your reviews. How volume, recency, and your responses decide who books, and how reviews drive local search.
Healthcare practices can't market the way other businesses do. HIPAA governs what you can say, algorithms punish medical content, and patient trust is on the line.
Lead response time is a conversion killer. When a patient fills out a contact form or calls after hours, waiting 48 hours to respond loses them. The first practice to follow up wins.
Patients Google symptoms before they call a doctor. If your practice isn't ranking for terms like "leg pain treatment" or "fibroid non-surgical option," a competitor is getting that patient.
Most generalist agencies can't write credibly about UFE, GAE, PAE, or vascular procedures. That knowledge gap shows up in every caption and blog post - and patients notice.
A content strategy isn't a content calendar. It isn't a list of topics. It's a clear system that connects what you publish to how you grow. Here's how to build one that actually holds up.
The standard advice is to spend 7 to 8 percent of your revenue. That number is almost meaningless without context. Here's how to figure out what your business actually needs to invest to see real growth.
Social media gets a bad reputation for being a time sink with no measurable return. Here's when it works, when it doesn't, and what separates the practices that win from the ones that post into the void.
Video consistently outperforms every other content format. The algorithm loves it, audiences trust it, and it drives more conversions than anything else. So why aren't you using it?
Everyone tells you to "do content marketing." Fewer people explain what that actually means, why it works, or how to know if yours is doing anything. Here's the full picture.
If a patient searches for your specialty and can't find you, you don't exist to them. Here's why most specialty practices are invisible online and how to fix it.
Healthcare social media has changed more in the last two years than in the previous five. Here's what the data and real-world performance are telling us right now.
We build content strategies that bring the right patients and clients to your door. Let's talk about what that looks like for your practice.
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