The Messick Marketing Blog
Expert insights on content marketing, social media, video, and everything in between. No fluff. Just what works.
Everyone tells you to "do content marketing." Fewer people explain what that actually means, why it works, or how to know if yours is doing anything. Here's the full picture.
Video consistently outperforms every other content format. The algorithm loves it, audiences trust it, and it drives more conversions than anything else. So why aren't you using it?
Social media gets a bad reputation for being a time sink with no measurable return. Here's when it works, when it doesn't, and what separates the practices that win from the ones that post into the void.
The standard advice is to spend 7 to 8 percent of your revenue. That number is almost meaningless without context. Here's how to figure out what your business actually needs to invest to see real growth.
A content strategy isn't a content calendar. It isn't a list of topics. It's a clear system that connects what you publish to how you grow. Here's how to build one that actually holds up.
We build content strategies that bring the right patients and clients to your door. Let's talk about what that looks like for your practice.
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